Cookie Policy
What cookies are
Cookies are small files stored on your device when you visit the website. They enable the basic functioning of the site and, with your consent, analytics and advertising.
Types of cookies
- Necessary (technical) — cart, login, security. No consent required.
- Analytics (with consent): Google Analytics (Google LLC) — measuring traffic; Microsoft Clarity (Microsoft) — behavior analysis to improve the site; and two cookies of our own —
cart_sid(ties cart events into one session) andit_attr(which channel brought you to the site). - Marketing (with consent): we currently use no advertising cookies at all. If that changes, the category appears in the banner and here, and even then nothing is set without your consent.
Cookie overview
| Cookie / Provider | Purpose | Type | Duration |
|---|---|---|---|
| Google Analytics (Google LLC) | analytics | analytics | up to 2 yrs |
| Microsoft Clarity (Microsoft) | behavior analytics | analytics | up to 1 yr |
| cart_sid (IT Shop) | cart-event session | analytics | 30 days |
| it_attr (IT Shop) | arrival channel | analytics | 90 days |
| Technical cookie | functionality | necessary | session |
Consent and management
You choose categories via the banner using the „Podesi“, „Odbij sve“ and „Prihvati sve“ buttons. We do not set analytics or marketing cookies without consent. You can later change or withdraw consent via the „Podešavanja kolačića“ link in the site footer or by deleting cookies in your browser.
Data transfers
Google and Microsoft may transfer data outside Serbia, including to the USA, with appropriate safeguards (see the Privacy Policy, point 6).
Last updated: 19 June 2026.