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Cookie Policy

1. Introduction

This Cookie Policy ("Policy") describes how ITMATHICS DOO BEOGRAD-ZVEZDARA uses cookies and similar technologies on its website It-shop.rs ("Website").

This Policy aims to provide clear and transparent information about what cookies are, what types of cookies we use, for what purposes, and how the User can manage or disable their use.

By using the Website, the User confirms that they are familiar with this Policy and accept its application in accordance with their cookie settings.

2. What Are Cookies

Cookies are small text files that are stored on the User's device (computer, mobile phone, or other device) when visiting a website. These files enable the recognition of the User's device, store certain information about their preferences, and help improve the functionality and performance of the Website.

3. Types of Cookies We Use

The following categories of cookies may be used on the Website:

a) Necessary Cookies

These cookies are essential for the proper functioning of the Website and enable basic functions such as navigation, access to secure areas of the Website, and maintaining the User's session. Without them, the Website cannot function correctly.

b) Performance and Analytics Cookies

These are used to collect information about how Users use the Website — for example, which pages they visit most often and whether they receive error messages. These cookies do not collect data that directly identifies the User.

c) Functionality Cookies

These allow the Website to remember choices the User has made (such as username, language, or region) and provide enhanced, personalized features.

d) Marketing Cookies

These are used to track browsing habits in order to display relevant content or advertisements. These cookies may originate from third parties and require prior consent from the User.

Cookies store information obtained in connection with the device used by the User. However, this does not mean that we are aware of their identity. On one hand, the use of cookies serves to make the User's visit to the website more pleasant. We use so-called session cookies to recognize that the User has already visited certain parts of our website or has already logged into their account. These are automatically deleted after the User leaves our website.

On the other hand, we use cookies to statistically record the use of our website in order to optimize our offerings and display information tailored to the User's interests. These cookies allow us to automatically recognize the User when they revisit our website. These cookies are automatically deleted after 5 years, although the User can always delete them manually on their computer.

4. Third-Party Cookies

The Website may use cookies belonging to third parties (e.g., analytics providers, advertisers, or social networks). Third parties are responsible for how they use the collected data, in accordance with their own privacy policies. ITMATHICS DOO BEOGRAD-ZVEZDARA does not control the use of cookies by third parties.

5. Cookie Consent

ITMATHICS DOO BEOGRAD-ZVEZDARA plans to use certain types of cookies for various purposes, for which we need the User's consent. Click "ALLOW ALL COOKIES" to accept, or "CUSTOMIZE" to change cookie settings, or "REJECT ALL" to refuse the use of cookies (however, this may affect the user experience and functionality while using It-shop.rs).

6. Cookie Management

The User has the right to decide whether to accept or reject cookies. The User has the option to accept cookies, which will allow them to use all features of our Website without restrictions during their visit. If they refuse the use of strictly necessary cookies, this may affect their user experience and functionality while using the Website.

Rejecting other cookies will likely not affect the User's experience and functionality while using the Website. If all cookies are rejected, both first-party and third-party cookies will be disabled. Additionally, first-party cookies will be deleted. We will not be able to delete third-party cookies. Therefore, the User must delete them manually. This can be done through their browser settings.

You can manage cookie settings in two ways:

First method. You can change cookie settings at any time or delete them by changing the settings in the Cookie Settings section in the website footer.

Second method. Cookie settings can be changed at any time through your web browser. Most browsers allow you to delete existing cookies, block all or certain types of cookies, and be notified when a new cookie is set.

There are online tools for deleting all cookies saved after visiting various websites, such as allaboutcookies.org.

Please note that disabling certain cookies may affect the functionality and display of the Website.

7. Legal Basis for Data Processing Through Cookies

The use of non-essential cookies is based on the User's consent, in accordance with Article 5 of the Personal Data Protection Act ("Official Gazette of RS", No. 87/2018) and relevant provisions of the EU General Data Protection Regulation (GDPR).

The User may withdraw their consent at any time without affecting the lawfulness of processing carried out before the withdrawal of consent.

8. Policy Changes

ITMATHICS DOO BEOGRAD-ZVEZDARA reserves the right to amend this Policy at any time in order to comply with legal regulations or changes in cookie usage practices. All changes will be published on this page and take effect on the date of publication.

9. Contact

For any questions, comments, or requests regarding this Policy, the User may contact ITMATHICS DOO BEOGRAD-ZVEZDARA via: