Privacy Policy | IT Shop

Dear visitors and customers, your privacy is extremely important to us. At It-shop.rs we value the trust you place in us and are committed to protecting all personal data you share with us. Our goal is for you to feel safe when purchasing goods on our website, knowing that your information remains private and protected.

By using the website, you agree that our site collects your personal data in accordance with the Law on Personal Data Protection ("Official Gazette of RS", No. 87/2018) and other applicable regulations. If you do not agree with the collection of your personal data, you are obligated to stop using our website and its services.

The owner of the website It-shop.rs is the company ITMATHICS DOO BEOGRAD-ZVEZDARA.

In the event that our website contains links to other websites, we kindly ask you to familiarize yourself with the privacy policies on those websites. ITMATHICS DOO BEOGRAD-ZVEZDARA has no control over the content of other websites, and therefore we cannot be held responsible for the protection of your privacy when visiting other sites.

1. What Data We Collect

1.1. Data You Provide to Us

When purchasing or registering an account on It-shop.rs, we ask you for certain personal data in order to process your order and provide our services:

Full name
Delivery and/or billing address
Contact phone number
Email address

1.2. Data Collected Automatically

When you visit It-shop.rs, our system automatically collects certain information to improve your experience and website security:

Your device's IP address,
browser type and device information (e.g. operating system),
information about how you use our site — for example, which pages you visit, how long you stay on a particular page, etc.

2. Collection and Use of Personal Data

ITMATHICS DOO BEOGRAD-ZVEZDARA collects and manages personal data for the purpose of the sales relationship for products and services from its own offering, and for the purpose of achieving its legitimate interests of lawful business operations.

The purpose of collecting, processing and storing personal data is:

sale of goods and services,
administration of the contractual relationship,
management and receipt of complaints, objections and claims,
delivery of purchased goods,
providing information about gifts, sales incentives, special offers and discounts,
sending non-commercial and administrative notifications.

3. Access to Personal Data

ITMATHICS DOO BEOGRAD-ZVEZDARA undertakes technical and organizational measures to ensure that collected data is processed only in a manner consistent with the stated purpose. In addition to our employees, in order to provide certain services, we may share your data with third parties — our partners who provide services on behalf of ITMATHICS DOO (e.g. courier services, IT partners, authorized service centers). In all these cases, our relationship with external partners is secured by contracts in accordance with the Law.

4. User Rights

You, as a user and/or visitor of the website, have the following rights:

Right of access: the right to request information from us about how we process your personal data, as well as the right to obtain a copy of all data we hold about you.
Right to update/correction: if any of your data is outdated or inaccurate, you have the right to request correction and/or supplementation of that personal data.
Right to deletion: you have the right to request that we delete all personal data we hold about you. However, in certain cases we may retain data that is necessary to fulfill legal obligations.
Right to file a complaint: if you believe we have violated your rights, you may file a complaint directly with us or with the competent state authority — the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.
Right to restriction of processing,
Right to data portability, in accordance with the law,
Right to withdraw consent for the use of personal data for marketing purposes.

You may exercise all of the above rights by contacting us. We will respond to your request or complaint as soon as possible, and no later than within the legal deadline (usually 30 days).

5. Data Controller

When you use our website, the data controller is:

ITMATHICS DOO BEOGRAD-ZVEZDARA
Dalmatinska 115, 11120 Beograd (Zvezdara), Srbija
Phone: +381 11 422 04 08
Email: eshop@itmathics.rs

6. How Long We Retain Your Personal Data

We retain personal data for as long as necessary to fulfill the purposes stated above. In doing so, we take into account legal obligations regarding the retention of personal data.

7. Protection of Your Personal Data

We implement technical and organizational security measures to protect your personal data from illegal or unauthorized access or use, as well as from accidental loss or destruction.

8. Use of Cookies

Our website uses so-called cookies. Cookies are small files that are stored on your electronic device when you visit our website. Cookies do not contain viruses, trojans or other malicious software.

You can read more about the use of cookies and how they are collected in our Cookie Policy.

9. Google Analytics

To measure website traffic and improve user experience, we use the Google Analytics service. Analytical cookies are set exclusively based on your prior consent (via the cookie banner). IP anonymization is active on our pages.

You can prevent Google from collecting data by installing a browser add-on: Google Analytics Opt-out Browser Add-on.

10. Newsletter

By entering your email address in the designated section of our website, you can subscribe to receive our newsletter. Only your email address is used, and you may subscribe or unsubscribe from the newsletter at any time.

If any changes are made to this Privacy Policy, we will update this document on our website in a timely manner.

Privacy Policy and Personal Data Protection