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Apple Unveils iPhone Duo, iPhone 18 Pro, and More

Apple’s first foldable iPhone was the headline announcement at its September 9 event. When opened, iPhone Duo turns from a compact phone into a small tablet. Apple also introduced iPhone 18 Pro and Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. Pre-orders for the watches and earbuds are open in initial launch markets, pre-orders for the Pro models open on September 12, and iPhone Duo arrives in October. Prices and delivery dates for Serbia will be confirmed separately.

Here is what has changed and who may benefit.

6 min readSeptember 10, 2026
Apple Unveils iPhone Duo, iPhone 18 Pro, and More

iPhone Duo – Apple’s First Foldable iPhone

Several iPhone Duo devices shown closed, fully open, and partly folded
Different positions let the iPhone Duo work as a regular phone, a larger display, or a self-standing device

When closed, iPhone Duo has a 5.4-inch outer display for calls, messages, navigation, and quick replies. Opening it reveals a 7.6-inch inner display – the largest ever offered on an iPhone.

Users can join a Zoom meeting while viewing a presentation, drag a photo into an email, or compare products in two Safari windows. Frequently used app pairs can be saved and reopened with one action.

Both displays support ProMotion and reach 3,000 nits of peak brightness. A nano-texture finish reduces glare and makes the inner screen’s crease less noticeable. The hinge lets the phone stand on a desk for video calls, films, guided workouts, or tripod-free recording. StandBy can show a clock, photos, and widgets even when the phone is not charging.

The titanium body has Ceramic Shield 2 on the outer display, Ceramic Shield on the back, and an IP68 rating.

How the Foldable Design Helps with Photography

A partly folded iPhone Duo standing on a surface and photographing a group without a tripod
The foldable design lets users position the iPhone Duo without a separate stand and use Smart Take for a group photo

The rear system includes 48MP main and ultra-wide cameras, with 2× optical-quality zoom from the main camera. The outer display houses a 12MP Center Stage camera, while a FaceTime camera is hidden beneath the inner display.

Duo Preview lets the subject check the frame on the outer screen. Users can also take selfies with the rear cameras while seeing themselves on the second display. Smart Take captures a photo when everyone is ready, Kid Cue uses animations to attract a child’s attention, and Duo FaceTime lets nearby people join a call through the outer display.

The main camera records 4K Dolby Vision video at up to 120 fps. Apple Pencil with USB-C support will arrive later in 2026 for notes, sketches, and document markup.

Performance and Battery Life

An unfolded iPhone Duo with an email on the left and the photo library on the right side of the inner display
Split View places two apps side by side, making it possible to drag a photo from the library directly into an email

A20 Pro and vapour-chamber cooling help maintain performance during multitasking, video editing, gaming, and on-device AI workloads.

Apple claims up to 31 hours of video playback on the inner display, up to 44 hours on the outer display, and up to 24 hours with mixed use. The phone charges to 50% in around 20 minutes.

Touch ID replaces Face ID. iPhone Duo uses eSIM only, so buyers should check operator support before purchasing.

The model suits people who work across several apps, regularly join video meetings, or want a large screen without carrying a tablet. For calls, messaging, and social media, the foldable format may not justify its high price.

Official iPhone Duo announcement

iPhone 18 Pro and iPhone 18 Pro Max

Four iPhone 18 Pro models shown from the rear in black, silver, light blue, and burgundy finishes
The iPhone 18 Pro range combines updated cameras with the A20 Pro chip and longer battery life

After iPhone Duo, Apple returned to its familiar flagships. The main improvements concern professional imaging, sustained performance, and battery life.

Camera with Variable Aperture

A close-up of the iPhone 18 Pro lens and its variable-aperture mechanism
The variable aperture can admit more light in dark conditions or increase depth of field when several people are in the frame

The 48MP main camera now has a variable-aperture lens. It can admit more light in dark conditions or increase depth of field to keep people at different distances sharp in a group photo.

Pro Controls provide manual adjustment of aperture, shutter speed, and white balance, plus a histogram for checking exposure. This helps control motion blur, reproduce product colours accurately, and identify overexposed areas.

Apple Reference Image saves a protected reference frame for comparison with an edited photo. It may help journalists, photographers, and organisations verify an original image.

The ultra-wide and telephoto cameras also have 48MP resolution. The telephoto camera supports up to 8× optical-quality zoom for photographing a stage, sporting event, or distant detail. The 18MP Center Stage front camera widens the frame for groups and takes landscape selfies without rotating the phone.

Video recording reaches 4K Dolby Vision at 120 fps. Users can add a depth-of-field effect after recording, while Audio Mix can emphasise voices or music.

Faster During Sustained Workloads

The A20 Pro chip at the centre of a graphic showing a smartphone’s internal cooling system
The A20 Pro chip and vapour-chamber cooling help the phone maintain performance for longer under sustained workloads

A20 Pro and updated cooling help maintain speed during gaming, editing, and on-device AI tasks.

On eSIM-only versions, video playback reaches up to 36 hours on iPhone 18 Pro and up to 45 hours on Pro Max. A compatible 60W or higher adapter charges the battery to 50% in around 15 minutes.

The Pro models mainly benefit professional content creators and users with demanding workloads. Users who mostly shoot in automatic mode and share photos on social media may find that previous generations still meet their needs.

Official iPhone 18 Pro announcement

What iOS 27 and Siri AI Change

Siri AI can use onscreen information and data from messages, emails, photos, and notes. During a call with an airline, for example, it can find a booking number in an email or perform an action in an app.

Safari can report price drops and restocks, while Apple Intelligence tools can reframe photos and remove unwanted objects. Siri AI launches in beta in English first, so availability in Serbia should be checked separately.

Prices and Release Dates

Device

Pre-order

Availability

U.S. price

iPhone 18 Pro

September 12

September 18

From $1,199

iPhone 18 Pro Max

September 12

September 18

From $1,299

iPhone Duo

October 16

October 23

From $1,999

These are Apple’s U.S. prices before local taxes. Prices, configurations, and availability in Serbia may differ.

What We Know About Mac mini M6 and iMac M6

Apple did not introduce new Macs during the September 9 event. Mac mini with M6 and M5 Pro was announced separately on August 25.

Compared with M4, M6 delivers up to four times faster AI performance, up to twice the graphics and storage performance, and up to 40% faster CPU performance. Excel calculations can run up to 1.5 times faster.

Mac mini suits compact workstations, video editing, photo processing, and local AI models. The standard model has 16GB of memory, configurable to 32GB, Wi-Fi 7, Bluetooth 6, and 2.5Gb Ethernet. M5 Pro supports up to 64GB for development, demanding video editing, 3D graphics, and larger AI models.

Mac mini with M6 starts at $899 and M5 Pro at $1,699. Deliveries begin September 22.

Official Mac mini announcement

Apple has not introduced an iMac with M6. Specifications, prices, and pre-order dates remain unconfirmed.

Mac mini with M6 is now available to pre-order

One more update for anyone planning a workspace upgrade: the Mac mini with the M6 chip is now available to pre-order from IT Shop.

To ask about available configurations and estimated delivery times or to place a pre-order, call us on +381 11 422 04 08 on weekdays from 9:00 to 17:00 or email eshop@itmathics.rs.

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