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Apple “Pro and tell” on October 28: What We Know and What to Expect

Apple will hold its “Pro and tell” event in Los Angeles on October 28. Expected new products include MacBook Pro models with OLED touchscreens and Macs powered by M6. The week’s announcements have already begun: on October 26, the company officially introduced an updated iPad mini.

Here is what has been confirmed, which devices are expected according to industry sources, and what prospective buyers should watch for.

Information current as of October 27, 2026.

3 min read•October 27, 2026

When Will “Pro and tell” Take Place?

According to the Apple invitation published by 9to5Mac, the event will begin on October 28 at 10:00 a.m. Los Angeles time, or 6:00 p.m. in Belgrade.

This is an in-person Apple Experience for invited members of the press. A public livestream has not yet been confirmed, so Apple Newsroom and journalists’ coverage will be the main places to follow the announcements. Press releases may not all appear at the event’s scheduled start time.

Already Announced: iPad mini with OLED

iPad mini shown at an angle, with “mini” on the screen and water droplets on its body — Introduced on October 26, iPad mini features an 8.5-inch OLED display, the A20 Pro chip, and IP67 water and dust resistance

Apple has already officially introduced the new iPad mini. The company’s press release confirms an 8.5-inch OLED display, the A20 Pro chip, a 5.4 mm-thin body, and IP67 water and dust resistance. The Center Stage front camera is now positioned along the long edge for video calls in landscape orientation.

The tablet supports Apple Pencil Pro and Apple Pencil USB-C. Pre-orders in the markets specified by Apple open on October 28, with sales starting on November 6. The Wi-Fi model starts at $699 in the US. Pricing and availability in Serbia will be confirmed separately.

Which Macs Are Expected?

An open MacBook Pro beside an iMac, keyboard, and mouse against a light background — The image shows current MacBook Pro and iMac models. Apple has not yet unveiled the expected updatesOtvoren MacBook Pro pored iMac računara, tastature i miša na svetloj pozadini

MacBook Pro with an OLED touchscreen. According to a report from MacRumors citing Mark Gurman, Apple is preparing lighter 14-inch and 16-inch models with Dynamic Island replacing the notch. They are expected to use M5 Pro and M5 Max chips. Touch input is described as an additional way to interact with the Mac alongside the keyboard and trackpad. Apple has not yet confirmed these specifications.

Entry-level 14-inch MacBook Pro and iMac with M6. These computers are expected to move to M6 without major changes to their appearance, reports MacRumors. They should be distinguished from the expected touchscreen MacBook Pro models, as these are separate updates within the lineup. Apple has not yet announced final configurations, pricing, or sales dates for these Macs.

M6 itself has already been introduced: Apple announced it alongside Mac mini in August. However, the configurations and performance of upcoming devices should be assessed using their own specifications.

For more background on the all-in-one’s expected update, read our article about iMac with M6.

What to Watch for Before Buying

If you are choosing a MacBook Pro for work, the key questions are which models will get the new display, how touch input will work in your applications, and how much extra it will cost. For iMac, memory configurations, ports, and pricing compared with the current model will matter more.

After the announcements, we will cover the new devices in a separate overview: what has changed, who could benefit from the updates, and which limitations to consider.

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